Introduction

1.1      Bike Style (hereinafter referred to as "Bike Style" "us" "we" or "our") is committed to respecting your privacy and to complying with applicable local and international data protection and privacy laws.

1.2      You can visit our websites without disclosing any personally identifiable information about yourself (although please note that we may use cookies and collect other non-personally identifiable information about your browsing activity - see below for more information).

1.3      If you do submit personal information by ordering products, or services, for example, you can be assured that we will use your personal information only to support your continuing relationship with Bike Style.

1.4      We have provided this Privacy Policy to help you understand how we collect, use and protect your information when you visit our websites and when you generally use our products and services. We wish to help you make informed decisions, so please take a few moments to read the sections below and learn how we may use your personal information.

2. Cookies

2.1      We may use cookies to record details such as a user identity and general registration details on your PC. This helps us recognise you on subsequent visits so that, potentially, you don't have to re-enter your registration details each time you visit us and allows us to carry out activities mentioned in the below section "Non-Personally Identifying Information".

2.2      Depending upon the type of browser you are using, you may be able to configure your browser so that you are prompted to accept or reject cookies on an individual basis; or you may be able to prevent your browser from accepting any cookies at all. You should refer to the supplier or manufacturer of your web browser for specific details about cookie security.

3     Personal Information Collection

3.1      We endeavour to collect and use your personal information only with your knowledge and consent and typically when you order and subsequently use products and services, make customer enquiries, register for information or other services, request product information, submit a job application or when you respond to communications from us (such as questionnaires or surveys).

3.2      The type of personal information we may collect could include, for example, your name and postal address, date of birth, gender, telephone and fax numbers, and email address. If you choose to provide us with personal information it will be used in support of the intended purposes stated at the time at which it was collected, and subject to any preferences indicated by you.

4     Non-Personal Identifying Information

4.1      We may also collect non-personally identifying information about your visit to our websites based on your browsing activities. This information may include the pages you browse and products and services viewed or ordered, for example. This helps us to better manage and develop our sites, to provide you with a more enjoyable, customised service and experience in the future, and to help us develop and deliver better products and services tailored to your individual interests and needs.

5     How The Information Is Used

5.1      We may use your information for a number of purposes which includes: processing your orders and managing and administering your account; delivering any services, products or information requested by you; responding to complaints or account enquiries; administering debt recoveries; verifying your identity when required (you may lose your password or security information for example, and we may then need to ask you for other 'identifiable' information to protect your data from unauthorised access).

5.2      We may also undertake market and product analysis based on your use of our services and products and contact you with information about new developments, products, services and special offers by post, telephone and automated means such as mobile text message (SMS), email and the world wide web (subject to any preferences expressed by you).

5.3      You can contact us at any time to have your details removed from lists used by us for direct marketing purposes, to update your information or to otherwise tell us how you would like to receive information about our products and services.

5.4      If you have applied for a position with Bike Style, we may use your application materials including your test results and CV to provide you with recommended jobs or contact you for jobs you may be interested in.

5.5      To update your marketing preferences please email sales@bike-style.co.uk and quote your name or company name in the body of the email and tell us what you want us to do (i.e. 'opt-out Email', 'opt-out SMS' etc or if you have previously objected to receiving information by post for example, but would now like to change your mind and receive information then just say, 'opt-in post' in the subject header of your email).

6     Disclosure Of Information

6.1      For the purposes of this Data Protection Statement, "Bike Style" means Bike Style, or any company or other entity in which Bike Style owns (directly or indirectly) more than 15% of the issued share capital.

6.2      We may disclose information about you to:

a)   companies within the Bike Style group for the purposes and subject to the terms of this Data Protection Statement; and

b)   in the event that we undergo re-organisation or are sold to a third party, in which case you agree that any personal information we hold about you may be transferred to that re-organised entity or third party for the purposes and subject to the terms of this Data Protection Policy.

6.3      Please note that Bike Style does not sell or pass your personal information to third parties (other than as set out in the paragraphs above) unless you have given us permission or unless it is necessary to deliver the products and services ordered or used by you. For example, we may disclose your data to a credit card company to validate your credit card details and obtain payment when you buy a product or service.

6.4      Bike Style may also be obliged to disclose your personal information to meet any legal or regulatory requirements or obligations in accordance with applicable law.

7     Access And Modification To Your Information

7.1      At any time, you can request any personal information we hold about you.  To do this, please complete our Data Subject Access Request Form and email, together with all supporting documentation, to dataprotection@bike-style.co.uk.  The Data Subject Request Form can be requested from this email.

7.2      At any time, you can request we rectify/delete/migrate any personal information we hold about you.  To do this, please complete our Data Subject Change Form and email, together with all supporting documentation, to dataprotection@bike-style.co.uk.  The Data Subject Change Form can be requested from this email.

8     Information Security

8.1      Bike Style recognises that its customers are increasingly concerned about how companies protect personal information from misuse and abuse and about privacy in general. Bike Style is constantly reviewing and enhancing its technical, physical and managerial procedures and rules to protect your personal data from unauthorised access, accidental loss and/or destruction. We use industry standard secure sockets layer (SSL) technology, for example, to encrypt sensitive information such as your credit card and other financial information.

8.2      Please be aware that communications over the Internet, such as emails/web mails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered - this is the nature of the World Wide Web/Internet. Bike Style cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

9     Privacy Support

9.1      Bike Style reserves the right to amend or modify this Privacy Policy Statement at any time and in response to changes in applicable data protection and privacy legislation.

9.2      If you have any enquiry about Bike Style 's data protection and privacy policy or practices, please email: dataprotection@bike-style.co.uk.

10     Monitoring And/Or Recording Of Your Communications

10.1      Monitoring and/or recording of your calls, emails, text messages and other communications may take place in accordance with relevant local law, and in particular for business purposes, such as for quality control and training, to prevent unauthorised use of Bike Style’s products, to ensure effective systems operation and in order to prevent or detect crime.